Unless you know who your best members are and why, it is impossible to develop a winning marketing and business strategy for your credit union. I thought it might be helpful to provide a structural framework in light of the veritable explosion in membership since Bank Transfer Day.
We’re going to have to define some terms before we get started. By ‘best members’ I don’t mean the ones who spend the most time in your branch or lobby, the ones who show up at your annual business meeting, the ones who send thank you notes all the time, the ones who bring brownies and cookies at the holidays to your tellers, or even the ones who have been with the credit union since before you were born.Reach for the Stars – Who are your credit union’s best members? | NAFCU Services Blog
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